Copywriting
Comms
Content Strategy​


I spent 10 years working as an editor and journalist for Gamer Network sites including Eurogamer, Metabomb and Modojo.

Since then I’ve been delivering high-impact content services for clients in the video games industry.

I love helping publishers and developers craft targeted content that captivates an audience, and leaves them hungry for more.

I offer a collaborative service designed to exceed your expectations. Drop me a line so we can start sharing your story.

‘Comprehensive content support from a games industry veteran.’

How can I help you?​

I provide flexible content services for games publishers and media outlets. Here are just some of the project areas I can help you with.​

Copywriting​

– Site-wide content
– Landing pages
– Developer blogs
– News & announcements
– Store listings
– New player guides
– In-game tutorials​

Comms​

– Email campaigns
– Social media
– Press releases
– Newsletters
– Tone of voice
– Style guides

Content Strategy

– Content planning
– Keyword research
– Content optimisation
– E-E-A-T enhancement
– Link building
– SEO auditing

Clients & Career​

A selection of some of the games industry brands and media teams I’ve enjoyed working with over the last 15 years.​

Working With Me

A pleasure to work with

“John’s a terrific copywriter and a pleasure to work with too. He produced a wide range of launch content for Just About, including email campaigns, landing pages, newsletters, and guides to help our first members find their feet.”

Rupert Loman

Founder & CEO, Just About | Gamer Network

Wouldn’t hesitate to recommend

“I was particularly impressed with John’s professionalism, proactiveness and rapid grasp of the marketing campaign we were putting together. He was meticulous in his attention to detail, incredibly organised, and dovetailed into our team’s dynamics instantly. I wouldn’t hesitate to recommend him, and fully intend to work with him again.”

Nick Powell

Project Director, Curve Games

Knowledgable & insightful

“John’s passion for digging deep into data and finding the key information you seek is clear. He’s knowledgeable, insightful and takes the time to explain things in a way that’s easy to understand.”

Anthony Dickens

Founder & CEO, Hookshot Media

A deep understanding of content

“If you’re looking for somebody with a deep understanding of how content is plumbed together online and how to maximise audience share in a packed market, John’s your guy. He’s also a fantastic writer to boot.”

Tom Bramwell

Former Editor in Chief, Eurogamer

Want to work together?

Whether you need help with a temporary resource gap or ongoing support, drop me an email and we’ll set up a call.